PPC Land
The independent source for programmatic advertising and ad tech intelligence. Covering DSPs, SSPs, retail media, CTV, and digital marketing policy — for practitioners who need to stay ahead.
ppc.landMUSIC AND MUSIC INDUSTRY
K-pop: South Korean pop music built by agencies that train and manage idol acts, then sell them through fandoms, platforms and brands. How the system works.
SEOULSOUTH KOREAYG ENTERTAINMENT
WEARABLE TECHNOLOGY
SaWaDiKa drew 154.95M views in a week, 48.6M of them in India, where BLACKPINK's GO never charted. Week two decides whether media buyers see a run or a spike.
NETHERLANDSAFRICA
MICROPROCESSORS AND CHIPSETS
Core Web Vitals are Google's three field metrics for page loading, responsiveness and visual stability, scored from real Chrome visits at the 75th percentile.
GOOGLE
MICROPROCESSORS AND CHIPSETS
The Chrome User Experience Report (CrUX) is Google's public dataset of real Chrome user performance data, feeding Core Web Vitals, rankings and ad metrics.
GOOGLE
WEB DEVELOPMENT AND INTERNET TECHNOLOGIES
Real user monitoring (RUM) measures site speed and stability as actual visitors experience it in their own browsers: mechanics, origins, uses and disputes.
CALIFORNIAGOOGLEMARTIN SPLITT