Le secrétaire de Fernand

An idea doesn't become a business because it's good, but when it removes more cost than it adds for each actor who has to say yes. A materialist approach to building a business.

Building a software solution is three distinct activities: understanding a reality, engineering a general machine, and encoding one into the other. Taste is required by none of them, which is exactly why ego hides there.

Why feedback loops become more powerful when code makes its system concepts explicit.

On what we can inhabit in our effort, and what must remain exposed to reality when we produce for others.

A personal note on what drives my work, how I like to build, and the concrete forms through which my values can take shape.