Daring Fireball

The keynote, the products, and a new era.

I mentioned earlier that for anyone going along with the ruse that Lake Ontario is now named Lake America, the HOMES mnemonic no longer holds, the only two valid words in English with the new five letters are hames and shame, and that hames is rather too obscure. But it’s not so obscure in Ireland, where they use it in an idiom: to make a hames of something is to make a mess of it. With that in mind, it’s hard to say which is more apt for this embarrassment, hames or shame. (The other longstanding Great Lakes mnemonic is the phrase “Super Man Helps Every One”, which I don’t love because neither Superman nor everyone ought to be treated as two words, but it does have the advantage of sorting the lakes geographically from west to east.) ★

Link to: https://www.businessinsider.com/apple-snubs-the-iad-2011-6