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mastodon.socialiPhone 17 7.2% iPhone 17 Pro Max 5.9% iPhone 17 Pro 5.8% iPhone 17e 0.5% iPhone Air 0.3% But if we only consider the 19.7 percent of Widgetsmith users using one of these new 17-generation iPhones, the percentages look like this: iPhone 17 36.5% iPhone 17 Pro Max 29.9% iPhone 17 Pro 29.4% iPhone 17e 2.5% iPhone Air 1.5% In the entire year since the iPhone Air was announced, Iâve never seen Apple advertise it. No billboards, no commercials. It raises a chicken/egg question: did no one buy it because Apple didnât market it, or did Apple not market it because no one wanted it? Itâs a shame, because I truly believe not only that itâs the nicest iPhone Apple has ever made, but that if most people tried it, theyâd love it. They donât need a bigger battery and, wouldnât take better photos with a Pro model, and would love the thin feel and low weight. But the shame of these low iPhone Air sales reminds me, very much, of the late great iPhone 12 and 13 Mini â also a truly great design, also terribly disappointing sales numbers. If the iPhone Air 2 rumored to be coming in the spring doesnât turn things around, it might follow the Mini as a twice-and-done design. That said, the 17e seemingly isnât setting the world on fire either. Thatâs a bit surprising to me. (Maybe the sort of people who buy the âeâ models (and the SE models before them arenât the demographic for an app like Widgetsmith.) â