FinBriCo

A recent social media exchange on X has some people raising their eyebrows. James Stevenson, Insomniac Games’ Director of Community and Marketing, has been actively liking and quote-tweeting positive posts about Marvel’s Wolverine. While that is standard procedure for any marketing director hyping up an upcoming release, one specific interaction yesterday crossed into questionable territory. […] The post Insomniac Marketing Lead Quote-Tweets Sponsored Ad as Organic Praise appeared first on FinBriCo.

With its first few weeks in the books, Star Wars: Zero Company has turned into one of the year’s most surprising strategy hits. Hitting an impressive Steam peak of nearly 78,000 concurrent players, and maintaining strong retention near 35,000 weeks later, the turn-based tactic title from Bit Reactor is holding its own against genre heavyweights. […] The post Star Wars: Zero Company Exceeded Expectations—Now Begins Its Most Crucial Phase appeared first on FinBriCo.

Despite early technical hurdles and bug reports, the upcoming asymmetric horror game Halloween is already making some noise on Steam. During its paid early access window, the title eclipsed the all-time peak concurrent player count of Friday the 13th: The Game, signaling massive commercial interest ahead of its official wide release on September 8, 2026 […] The post ‘Halloween’ Smashes ‘Friday the 13th’ Steam Peak Record by 60% Ahead of Full Launch appeared first on FinBriCo.

If you haven’t been tracking the release of the Xbox Series X 25th Anniversary Edition console this week, the experience has been frustrating for virtually everyone except scalpers. Limited to just 25,000 units globally, severe stock shortages were guaranteed from the jump. But with an already steep $899 retail price tag, secondary market conditions spiraled […] The post The 25th Anniversary Xbox Series X Is Reselling at a 137% Markup, But Prices Are Slowly Becoming Less Absurd appeared first on FinBriCo.

If opening-day numbers for Zero Company were impressive, Saturday’s metrics are even better. Steam releases typically hit their peak player count on launch day, rarely matching those numbers again until a major sale down the line. Recent releases demonstrate this standard post-launch drop-off: Aliens: Fireteam Elite 2 peaked at 7,949 players on launch day before […] The post Zero Company Still Growing as Weekend Player Counts Surpass Launch Day appeared first on FinBriCo.