Digital Marketing News | Marketing Dive

Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.

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Digital Marketing News | Marketing Dive · 19 hrs ago

ARTIFICIAL INTELLIGENCE

Sociable: Meta introduces new AI-powered tools at Advertising Week

The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.

NEW YORKMUSEANDREW HUTCHINSON

Digital Marketing News | Marketing Dive · 21 hrs ago

BUSINESS MARKETING AND EMPLOYMENT

Southwest turns notifications into rewards in mobile-forward campaign

Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.

IRANSPARKS FOUNDRYSOUTHWEST AIRLINES

Digital Marketing News | Marketing Dive · 1 day ago

BUSINESS MARKETING AND EMPLOYMENT

CMOs see their internal influence rising. Has it come at a cost?

Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.

NEW YORKCARINA ERTLAUDE GANDON

Digital Marketing News | Marketing Dive · Oct 05, 2026

ARTIFICIAL INTELLIGENCE

TikTok broadens agentic AI play, brings global ad network to US

New products timed to Advertising Week see the video-sharing app boasting of its economic might ahead of the busy holiday season.

USBUY DIRECTINTEGRAL AD SCIENCE

Digital Marketing News | Marketing Dive · Oct 02, 2026

BUSINESS MARKETING AND EMPLOYMENT

CMOs in a ‘pressure cooker’ as tenure shrinks, demands multiply: study

Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.

USUS BUSINESSESFINDEMDREW NEISSER