McDonald's gets spicy with G-Dragon

McDonald’s Korea is taking a flavor inspired by Korea's spicy chili paste gochujang to the wider Asian market Korea with G-Dragon fronting a campaign across 13 countries in the region. The campaign will be rolled out sequentially from Thursday in countries including China, Vietnam and Indonesia. Each market will develop its own menu offerings based on the gochujang-butter sauce based on local tastes and market characteristics. McDonald's Korea has begun its campaign by launching two new chicken