“Many have said it couldn’t be done”: Local news site Lookout Santa Cruz is profitable thanks to ads and memberships

Buried in an opinion piece about California’s Community NEWS Act is the announcement that Lookout Santa Cruz has achieved something remarkable (and rare) in local news: It’s profitable. Six years after launching Lookout Santa Cruz, CEO Ken Doctor writes, the local news org is “thriving.” “It’s fun to point to our 2024 Pulitzer Prize for...