Paris Baguette eyes US expansion after Paran Label’s Singapore debut

Paris Baguette has rolled out its health-focused Paran Label range across all 28 Singaporean stores, marking its first overseas expansion as the bakery chain prepares to take the line to other markets, including the US. The rollout follows a February pilot at its Paragon outlet. Seven items — five bakery products and two sandwiches — are now available across the Singapore network. Paris Baguette said average sales over 30 days following the rollout rose 57 percent in the sliced bread category an