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Could Your Big Mac Cost More at Lunch? McDonald’s Sued Over AI Pricing
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ARTIFICIAL INTELLIGENCE

Could Your Big Mac Cost More at Lunch? McDonald’s Sued Over AI Pricing

Artificial intelligence may already be helping companies decide how much consumers are willing to pay, and a new lawsuit against McDonald’s could test how far businesses can go when using AI to recommend prices. McDonald’s is facing a proposed nationwide class action accusing the fast-food giant of using an AI-powered pricing system to illegally coordinate...
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