Musinsa expands Japanese fashion offerings with Korean pop-up

Musinsa will host Japanese fashion platform Zozotown’s first pop-up in Korea this month, bringing 15 Japanese brands to Seoul as the partners expand their cross-border business. The event will run from Oct. 16 to 31 at Musinsa Store Seongsu in Seongsu-dong, featuring brands including Beauty&Youth United Arrows, Snidel, Urban Research and WYM LIDNM. Musinsa said it will use the pop-up to assess Korean demand for Japanese labels, linking the physical showcase with online shopping so visitors can b